In creating Bluechip's brand and website, we utilised empathy, innovation, and transparency to provide users with a comprehensive and trustworthy platform for navigating the complex maze of stablecoins.
We understood and catered to different user group needs by introducing interactive tools such as for example an interactive whitepaper, a comparison feature, and backtesting possibility.
By the further development of the Bluechip brand design guide, we introduced innovative design elements that simplify complex data, making information & data beautifully accessible. We incorporated a tailored CMS (Contentful) to ensure easy expansion of the organisation and the management of ratings by the analysts.
Furthermore, to make the information Bluechip provides more accessible we developed an API to enable data sharing with other crypto and finance platforms, aligning seamlessly with Bluechip's mission to promote transparency.
Together, we have set a new standard in the crypto industry: The Bluechip Standard.
Brand Design Lead: Michael Marte
Brand Design: Oliver Matzner | Paragraph
3D: Anna Schlamp
Development Support: Peter Kroyer